A very interesting presentation:
http://g4tv.com/thefeed/blog/post/702668/DICE-2010-Video-Design-Outside-The-Box.html
Excellent presentation, thanks for the share 
This guy could seriously be a stand-up comedian; I've never seen a presenter like this before. I thoroughly enjoyed the first 20 minutes, especially the pocket theory and need for more psychological brainstormings.
The last big 'future scenario' hit a sore spot because I greatly oppose most 'points' of any kind, Live Achievements in particular. Hence my reluctance to jump on that last boat trip, but no doubt it is as likely a future as any other. I for one though will be set on the path to a whole different future. If what he described is what I should be modeling my game designs after in 10 years, I'll move off to the mountains and become a hermit. With lots of goats.
I agree, it was a very interesting and entertaining presentation for sure!
The future society he was painting is not the kind of future I'd like to be a part of either though, so count me out on that too (although I think we'd be quite a few "hermits", so I don't think anyone would actually need to be one)!
The "future society" sounds big brotherish heh, count me out too I guess.
Would make things kinda easy to control people, not to mention…making everything into a game kinda dumbs down things. Like bribing you to brush your teeth? Just a bit freaky. Especially the part about "forcing you to be a better person", nothing's wrong with people being better, but its almost like behavioral control and in a way reducing freedoms ("someone's always watching").
Don't get me wrong - I believe in capitalism and love it, but heh I don't think I'll be wearing e-ink adsense tattoos anytime soon. That's a bit extreme.